There is no doubt that the growth of the internet and the rapid rise of big data have revolutionised the world of market research by making it easier to gather insights on user behaviours from the comfort of your home or office. Today big tech companies like Facebook, Google and Amazon have huge databases dedicated to analysing consumer behaviour which they monetise through advertising services and more. This has led to the myth that market research in the traditional sense is dead. However, traditional market research data when integrated with digital data can lead to insights that are more representative of the target population.
As experienced practitioners in both contemporary and traditional forms of market research, we offer companies a unique opportunity to be closer than ever to their customers.
Our goal is to generate representative insights that help you understand user wants, needs and beliefs. This enables you to develop a strategy that will increase the competitiveness of your brand.
Factors Investigated
Market Effectiveness: This enables us to determine the effectiveness of your brand’s marketing strategy.
Market Segmentation: We arrange your audience into subgroups based on any of the following: firmographics, product use differences, geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences and psychographic differences.
Market trends: This enables us to determine the market size of your product/service.
SWOT Analysis: This is an analysis aimed at finding the strengths, weaknesses, opportunities and threats to your brand.
Brand Health Tracker: This enables us to quantify customer engagement and perception with your brand. We determine metrics such as brand awareness, brand equity, brand usage and brand loyalty.
Note: Our offline market research solution only applies to brands in the UK.
Our Process
Immersion: This enables us to understand the story of your brand and how we can help you achieve your goals.
Contextual Data Collection and Processing: We extract value from contextual data collected from both qualitative and quantitative market research.
Implementation and Reporting: We share the insights acquired from the previous step in a report and guide you on how to implement these changes.
Pricing
The pricing for this service is on a case-by-case basis as it depends on your specific requirements.
Note: International business customers qualify for a 15%-20% reduction in price. Invoices quoted in foreign currencies may include a 5% surcharge to cover for conversion rates.
Why Choose Us?
Breadth and Depth of Experience
Every member of our market research team has an extensive experience in gathering representative data from online and offline channels.
Satisfaction Guarantee
We will only work with you if we’re sure we can provide great value by making an impact in your case.
Best Price Promise
We’re always working to make sure we offer the best services at the lowest prices. This enables us to serve small to mid-sized international brands at very competitive rates. If you find a VAT registered UK company offering this service at a better price within 24 hours from booking, we will match their price or refund you the difference. Please note that this is subject to our terms and conditions. .
Data Protection
We won’t discuss your business with a competitor or share any vital information
about your business to a 3rd party without your permission. All information
transmitted or stored on our servers or that of our partners is encrypted
and secured with the latest technology.
What’s Next?
Fill the ‘Let’s Get Started’ form on this page if you‘re interested in this service, and we’d get back to you within 24 hours.
Have questions? We’d love to hear from you.