Are you a big fan of marketing emails you never signed up for invading your inbox? Do you love cold calls from strangers trying to ram a product down your throat? Do you enjoy watching TV commercials in the middle of your favourite show?
If you answered no to the questions above, then you will understand the strong appeal for inbound marketing in our present age. Inbound marketing strategies are intended to be found naturally by the potential customer rather than to pursue leads aggressively. This makes Inbound Marketing an effective way to reach new customers or penetrate existing ones.
We know you want to grow your business or brand using Inbound strategies and it may be expensive or inefficient to hire Inbound Marketing staff to manage your operations. We can help you achieve this without the overheads and risks associated with hiring staff.
If your aim is getting prospects to check out your social media platforms, sign up to your newsletter, request for a free report or sign up for your service, we’ve got you covered.
5 Key Elements of Our Inbound Strategy
SEO
Contrary to what most people think, SEO isn’t dead, but it has changed a lot. In fact, research shows more Google users click on organic results than Google Ads results. Our full service inbound marketing strategy involves optimising your web channels for organic visibility and promotion, saving you from breaking the bank for the promise of quickly getting new customers via ads.
Online Advertising
We run PPC (Pay Per Click) and CPM (Cost Per Mile) ads to target relevant audiences interested in your products or services. We understand the importance of making a penny work like a pound in online advertising, so we’re always obsessed with optimising our ads for discoverability and click-throughs without increasing costs.
Content Marketing
Content Marketing is an essential part of Inbound Marketing and is aimed at promoting your online content via Search Engine Optimisation or running ads to reach the right audience (hence why it is often referred to as the “king” of digital marketing). In a world of so much choice, attracting visitors to your site through ads or SEO without providing them enough value to convince and convert them is not a productive strategy. So we go to great lengths to make sure we attack our content marketing strategy from all angles (content creation, distribution, etc.) to make sure the lead has enough reason to be sold on your product or service.
Social Media Marketing
Optimising content for paid or organic discoverability on Search Engines isn’t the only piece of the Inbound Marketing puzzle. Promoting your content through social media platforms like Facebook, Instagram, LinkedIn, Quora and more can be a great way to stay connected and engaged with your existing customers or reach new ones at lower rates than running PPC ads on Google.
Landing Page Optimisation
Did you know that a perfect landing page can convert browsers to buyers? Landing pages are where your leads land after clicking your call-to-action button. We focus on helping you to implement a landing page relevant to your call-to-action and speak to the need of the lead. Depending on the plan you choose, we can help you create engaging videos, images, testimonials and trust signals that are focused on convincing leads to become customers and loyal followers.
Remarketing
An Inbound Marketing strategy is complete when leads are converted not only to customers but to loyal disciples and one way we can achieve this is through remarketing. Our remarketing campaigns are aimed at providing customers with enough value (via content marketing, etc.) to keep them doing business with your brand.
How Our Process Works
Immerse
We immerse ourselves into the story of your brand to know how best we can provide value with our inbound strategies.
Express and Attract
We express this knowledge in the form of content creation and content promotion/distribution to get relevant visitors coming to your site. We make sure the content we create is attractive, engaging, factful, delightful and provides value for your audience.
Convert and Close
Generating traffic or leads through inbound marketing is one thing, but if these leads don‘t convert on the short or long-term, then that’s no good for your business. We optimise our content for converting new leads or existing customers, hence improving your customer lifetime value and overall revenue.
Delight and Repeat
We delight your customers and repeat the essential steps mentioned above to turn your customers to promoters and keep them coming back for more.
Pricing
The pricing for this service is on a case-by-case basis as it depends on your specific requirements.
Note: International business customers qualify for a 15%-20% reduction in price. Invoices quoted in foreign currencies may include a 5% surcharge to cover for conversion rates.
Why Choose Us?
Tailored Reporting
We will generate regular reports with insights to help you measure our progress.
Best Price Promise
We’re always working to make sure we offer the best services at the lowest prices. This enables us to serve small to mid-sized international brands at very competitive rates. If you find a VAT registered UK company offering this service at a better price within 24 hours from booking, we will match their price or refund you the difference. Please note that this is subject to our terms and conditions.
Contextually Data-Driven
All inbound marketing decisions we take are backed by relevant data.
Rolling Contract
We offer a monthly rolling contract for this service. This makes it easy for you to walk away if for any reason you don’t feel satisfied with our service.
Breadth and Depth of Experience
Our inbound marketing solutions team have generated over 2 million in traffic for businesses around the world.
Satisfaction Guarantee
We will only work with you if we’re sure we can provide great value by making an impact in your business.
Money-Back Guarantee
If for any reason you don’t feel satisfied with our work, then we would issue you a hassle free full refund after 7 days of starting this service
Data Protection
We won’t discuss your business with a competitor or share any vital information about your business to a 3rd party without your permission. All information transmitted or stored on our servers or that of our partners is encrypted and secured with the latest technology.
What’s Next?
Fill the ‘Let’s Get Started’ form on this page if you‘re interested in this service, and we’d get back to you within 24 hours.
Have questions? We’d love to hear from you.