Do you want to enjoy the benefit of higher conversion rates without bidding for highly competitive keywords on Google?
Are you interested in targeting UK residents rather than people from another country browsing the web with UK IP addresses?
If you answered yes to the questions above, then direct mail may be the best solution for you.
Direct mail marketing has existed pre-internet and is considered an essential part of traditional marketing. However, the growth of the internet and big tech companies like Google and Facebook has made digital marketing the go-to method of marketing. This is because these digital channels made it easy to reach millions of people around the world at a fraction of the cost it took to do the same via traditional media.
The competition for ad placements by digital marketers around the world has increased the cost of digital ad impressions, click throughs and customer acquisition. This makes direct mail marketing an appealing option to supplement your marketing strategy and drive growth for your business.
The Data on Direct Mail
ROI and Conversion Rate
A 2017 study by Marketing Charts showed that direct mail had a median ROI of 29%, behind email (124%), social media (30%) but ahead of paid search (23%) and online display (16%). Another report released in 2018 by the Direct Mail Association found direct mail to have a 4.4% conversion rate, compared to email’s 0.12%.
Trust and Brand Awareness
A 2015 Neuromarketing study by Canada Post showed that direct mail requires 21% less cognitive effort to process than digital media and elicits a much higher brand recall. Post-exposure memory tests validated what the cognitive load test revealed about direct mail’s memory encoding capabilities. When participants were asked to cite the brand (company name) of an advertisement they had just seen, the recall rate was 70% higher if they were exposed to a direct mail piece (75%) rather than a digital ad (44%). Another study conducted in 2015 at Temple University found that paper advertising activated the ventral striatum area of the brain more than digital media. Previous studies of successful ad campaigns found that the activation of the ventral striatum was an indicator of desire and valuation.
A 2018 report by the Joint Industry Committee (JICMAIL) showed that about 27% of mail is still ‘live’ within the household after approximately one month.
The Cambridge Analytica scandal in 2018 and the GDPR legislation is indicative of the atmosphere of mistrust surrounding digital media.
What conclusion can we derive from the studies above? Direct mail is still a worthwhile marketing strategy that can create phenomenal results when mixed with other forms of marketing.
Our direct marketing solution offers an easy and cost-effective way to reach customers or potential customers in the UK and around the world.
Immersion: We immerse ourselves into the story of your brand to understand how best to help you.
We Design: We design your advertising or marketing mail and send it to you to approve.
We Print: We print your mail and get it ready for dispatch
We Deliver: We deliver your mail to any address in the UK or worldwide.
The pricing for this service is on a case-by-case basis as it depends on your specific requirements.
Note: International business customers qualify for a 15%-20% reduction in price. Invoices quoted in foreign currencies may include a 5% surcharge to cover for conversion rates.
Why Choose Us?
We will only work with you if we’re sure we can provide great value by making an impact in your case.
We won’t discuss your business with a competitor or share any vital information
about your business to a 3rd party without your permission. All information
transmitted or stored on our servers or that of our partners is encrypted
and secured with the latest technology.
All decisions we take are backed by relevant data.
Best Price Promise
We’re always working to make sure we offer the best services at the lowest prices. This enables us to serve small to mid-sized international brands at very competitive rates. If you find a VAT registered UK company offering this service at a better price within 24 hours from booking, we will match their price or refund you the difference. Please note that this is subject to our terms and conditions.
We will generate regular reports for you to monitor our progress.
We offer a monthly rolling contract for this service. This makes it easy for you to walk away if for any reason you don’t feel satisfied with our service.
Fill the ‘Let’s Get Started’ form on this page if you‘re interested in this service, and we’d get back to you within 24 hours.
Have questions? We’d love to hear from you.