Most merchants or 3rd party sellers on Amazon have a love-hate relationship with the platform. On one hand, it provides easy access to millions of customers without the risks involved in running PPC ads on Google and maintaining a website. On the other hand, Amazon has been accused of implementing actions that might be hostile to 3rd party sellers on its platform.

It’s easy to find stories of seven-figure entrepreneurs that lost their Amazon business overnight after being suspended or banned from selling on Amazon for any of the following reasons:

1). Complaints from customers: Customer complaints –even when unfounded — are enough to get a 3rd party merchant suspended or banned from selling on Amazon. Common customer complaints that have resulted in Amazon sellers losing their accounts include:

  • Inauthentic item complaints
  • Product not as described
  • Used item sold as new

2). High Order Defect Rate (ODR): An order defect rate is influenced by A-Z claims and negative feedback. An ODR of over 1% is enough to get your account suspended. This means even 2 negative feedbacks out of 100 orders fulfilled can put your Amazon seller account at risk.

3). Late shipment rate: Having a late shipment rate of over 4% is enough to get your account suspended.

4). Pre-fulfilment cancellations: An order cancellation rate of over 2.5% can place you at risk of getting suspended.

5). Product policy violations: Receiving intellectual property complaints, product authenticity customer complaints, product safety customer complaints, product condition customer complaints, or violating Amazon’s product, review and listing policy is enough to get you suspended from the platform.

How to Help

If your account has been suspended or terminated for breaking any of the policies above (whether intentionally or unintentionally), we can help you get your account back with our Amazon appeal service.

Amazon seller account reinstated

How the Process Works

  • Fill the form on this page and provide us enough information about your case (please be honest, we’re not here to judge you so knowing the facts will help us best to serve you).We will get back to you within 24 hours, requesting for extra information if necessary
  • A member of our Amazon appeal team will draft a professional response for your case with the help of our solicitors and send it to you within 48 hours.
  • We will work with you to reach the right people within Amazon in order to get your account reinstated.


£249 per appeal letter (VAT incl)

Note: International business customers or VAT registered businesses in the UK qualify for a 15%-20% reduction in price. Invoices quoted in foreign currencies may include a 5% surcharge to cover for conversion rates.

Why Choose Us?


Breadth and Depth of Experience

Every member of our Amazon solutions team has helped businesses with yearly sales ranging from 5 to 7 figures (£) get reinstated on Amazon.


Free Assessment

We assess your account by asking the right questions and looking at your account metrics to see how we can best help you.


Satisfaction Guarantee

We will only work with you if we’re sure we can provide great value by making an impact in your case.


Best Price Promise

We’re always working to make sure we offer the best services at the lowest prices. This enables us to serve small to mid-sized international brands at very competitive rates. If you find a VAT registered UK company offering this service at a better price within 24 hours from booking, we will match their price or refund you the difference. Please note that this is subject to our terms and conditions.


Money-Back Guarantee

If for any reason your account is not reinstated after 45 days from our initial appeal letter submission then will issue you a hassle free full refund.

Unlimited Follow-Up Responses and Guidance

We will work with you until your account gets reinstated.


Discount to Our Amazon Account Management Service

Our account management service helps to monitor and maintain important metrics in your Amazon account


Data Protection

We won’t discuss your business with a competitor or share any vital information about your business to a 3rd party without your permission. All information transmitted or stored on our servers or that of our partners is encrypted and secured with the latest technology.

What’s Next?

Fill the ‘Let’s Get Started’ form on this page if you‘re interested in this service, and we’d get back to you within 24 hours.

Have questions? We’d love to hear from you.